PlayPod
Toyota Gazoo Racing
Industry
PlayPod
Year
2025
Client
Toyota
Accelerating Fan Experience Through Sim Racing
Super GT Sepang 2026 roared to life with more than just engines—this year, spectators stepped into the driver’s seat themselves, thanks to KITAMEN’s custom racing simulator experience hosted at the Toyota Gazoo Racing booth.
Built on Assetto Corsa and featuring exclusive access to the GR Yaris and GR Supra, the installation transformed a section of the circuit into a high-performance virtual grid. From authentic force feedback rigs to crowd-ready screens, every element was designed to replicate the rhythm and rush of GT-class racing.
Across three days, thousands of visitors took their turn on the track—some chasing lap times, others simply soaking in the thrill. The experience struck a chord with fans of all ages, offering a fresh way to engage with the culture of motorsport beyond the grandstands.