PlayLab

Kejohanan E-Sukan Kampus

a car in back view
a car in back view
a car in back view
a part of a car
a part of a car
a part of a car
Industry
PlayLab
Year
2025
Client
Media Prima


The Kejohanan E‑sukan Kampus (KEK) is Malaysia’s largest campus-level esports tournament, initiated in 2019 in collaboration between Media Prima’s MyGameOn, Celcom Axiata’s youth brand XPAX (later Yoodo), and esports organizer Kitamen.Aimed at discovering and empowering student talent across all higher learning institutions, KEK combines competition, education, and entertainment into a nationwide campus circuit.

Impact & Legacy

  • Grassroots Engagement: Reached over 266 campuses and more than 921 teams across semesters, with 142k attendees and 5 million livestream views.

  • Talent Development: Provided students with competitive exposure, scholarship opportunities, and industry networking.

  • Community Growth: Contributed to Malaysia’s broader push for healthy gaming and campus esports culture.

Semester

Esports Titles

Prizepool

1 - 2

Mobile Legends Bang Bang
Pro Evolution Soccer
Dota 2
PUBG Mobile

RM 180,000
Scholarship Bonus : RM 50,000

3

Mobile Legends Bang Bang
Call Of Duty Mobile

RM 150,000


a car in front view
a car in front view
a car in front view
a car in side view
a car in side view
a car in side view
tail light of car
tail light of car
tail light of car
tail light of car
tail light of car
tail light of car

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a perfume bottle
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a car in back view
Kejohanan E-Sukan Kampus